Almost everyone pours budget into Google and ignores Microsoft Ads. That is the opportunity. The same searches, often at a lower cost, in front of an audience that skews B2B and higher income. We set it up alongside your Google account and wire it to your CRM.
Most teams put everything into Google and treat Microsoft as an afterthought. That habit is exactly where the opportunity sits.
Microsoft Ads sits untouched, so you are missing search volume that is often cheaper to win.
A one-time copy from Google, never tuned for how Microsoft and its audience actually behave.
The audience is quieter, older, and more B2B than people expect, and they convert.
Google in one place, Microsoft in another, and no honest comparison of where budget works hardest.
Your competitors are ignoring Microsoft Ads. That is exactly why it is worth running.
Book a CallStart with a one-off audit, or hand us the account.
The order matters. We adapt to Microsoft instead of treating it as a copy of Google.
Bring your Google structure across as a starting point, then strip out and rework what does not fit Microsoft.
Bids, devices, and messaging adjusted for who actually searches on Microsoft, which is not the same crowd as Google.
Leads flow into your CRM and real outcomes flow back, so spend is judged on pipeline, not just clicks.
Microsoft and Google reported side by side, with budget moving to whichever channel is working hardest.
The channel your competitors are leaving on the table.
Not a stale Google copy, tuned for the channel.
Often a lower cost per click for the same intent.
Every lead in HubSpot, nothing lost along the way.
Microsoft and Google judged on the same terms.
You already run Google Ads and want more volume without more competition.
You sell to businesses, or to an older and higher-income audience.
Your Microsoft account is empty, or a stale import nobody touched.
You want both search channels judged on pipeline, not clicks.
You would rather one small team owned it than an agency churn machine.
Mirroring Google and walking away leaves money on the table. The audience and the auction behave differently, and a little tuning goes a long way.
Less competition usually means a lower cost per click for the same searches. For the right business, that is real volume at a friendlier price.
Microsoft is the default on a lot of work computers. If you sell to businesses, that matters more than the smaller reach suggests.
“Alyssa is a great mix of analytical and creative who is a great marketer as well as a HubSpot expert, so she really understands where you're coming from and thinks things through from an end user perspective. She didn't take the easy route when she didn't think it was in our best interest, and basically went above and beyond. Wholeheartedly recommend!”
“Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had. To look back and think that we nearly tried to do this ourselves is laughable. We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!”
“Alyssa has truly been a game-changer for our business. She has streamlined our operations, ensuring that every aspect is not only covered but optimised for success. Her dedication to our growth and efficiency is truly commendable. With her expertise and commitment, we have seen significant improvements in our processes and results.”
Microsoft does its best work as one part of a connected system.
No pitch. Just a look at whether Microsoft Ads can add cheap, incremental volume to what you already run.